Privacy Policy

01Introduction

Local Lead Response ("Local Lead Response," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you provide when you use our website, our AI lead response services, our AI voice and text agents, our automation services, and any related communications (collectively, the "Services").

This Privacy Policy describes the categories of personal information we collect, how we use it, the limited circumstances in which it is handled by our service providers, the choices available to you, and how to contact us with questions. By using our Services, you agree to the practices described in this Privacy Policy.

02Information We Collect

We collect information in the following ways:

Information you provide to us

• Contact details such as your name, business name, email address, mailing address, and phone number
• Account details such as username and password
• Business information you provide to configure your AI lead response system (services offered, hours, pricing, scripts, FAQs)
• Billing and payment information (processed by our payment provider; we do not store full card numbers)
• Communications you send us by email, web form, phone, or SMS
• Mobile phone number and SMS opt-in consent records when you sign up to receive text messages from us

Information collected automatically

• Device and browser information such as IP address, browser type, operating system, and device identifiers
• Usage data such as pages visited, links clicked, referring URLs, and timestamps
• Cookie and similar tracking data (see Section 8)

Information about your customers (when you use our Services)

When we configure and operate the Services for your business, the Services process information about the leads and customers who contact you, including their phone numbers, names, the content of inbound and outbound messages, call recordings and transcripts, and appointment details. This information is your business data; we process it on your behalf and in accordance with our agreement with you.

03How We Use Your Information

We use the information we collect to:

• Provide, operate, maintain, and improve the Services
• Configure your AI lead response system and train it on your business
• Send service-related communications such as account notices, billing notifications, and product updates
• Send SMS messages and emails you have opted in to receive (you can opt out at any time)
• Respond to inquiries, provide customer support, and troubleshoot issues
• Detect, investigate, and prevent fraudulent, unauthorized, or illegal activity
• Comply with legal obligations and enforce our Terms of Service

04SMS and Text Messaging Communications

If you provide your mobile phone number and opt in to receive text messages from us, we may send you messages such as appointment reminders, account notifications, marketing communications you have agreed to receive, and responses to your inquiries.

Message frequency and rates

Message frequency varies depending on the type of communication. Message and data rates may apply, and these charges are billed by and payable to your mobile carrier.

How to opt out

You can opt out of receiving SMS messages from us at any time by replying STOP to any message we send. After you opt out, we will send a single confirmation message and will not send further marketing texts. For help, reply HELP or contact us at [email protected].

Carrier disclaimer

Mobile carriers are not liable for delayed or undelivered messages. SMS service may not be available in all areas or on all carriers.

05How We Handle Your Information

We do not sell your personal information. We do not rent, trade, or otherwise transfer your personal information to third parties for their own marketing or promotional purposes.

The limited circumstances in which we permit access to personal information are described below:

• Service providers and subcontractors that perform support functions on our behalf, as further described in Section 6
• Legal compliance, when we are required to comply with a subpoena, court order, or other legal process, as further described in Section 7
• Business transfers, in connection with a merger, acquisition, financing, or sale of all or substantially all of our assets, in which case successors in interest will be required to honor the commitments in this Privacy Policy
• With your consent, when you specifically direct us to release information for a stated purpose

06Service Providers and Subcontractors

We engage trusted service providers and subcontractors to help us deliver and support the Services. These providers may include:

• Hosting, infrastructure, and database providers
• Communications platforms used to deliver telephone and SMS services (such as GoHighLevel and Twilio)
• AI model providers used to power the AI voice and text agents
• Payment processors
• Customer support and helpdesk tools
• Email delivery providers
• Analytics and security providers

Our service providers are contractually limited to using the information they receive only to perform the services we have engaged them to provide. They are not permitted to use it for their own marketing, to sell it, or to disclose it to others except as needed to deliver their services to us.

07Legal Disclosures

We may be required to disclose information when compelled by valid legal process, such as a subpoena, court order, search warrant, or other applicable legal requirement, or where we have a good-faith belief that doing so is necessary to:

• Comply with applicable law or regulation
• Respond to lawful requests from public authorities, including for national security or law enforcement purposes
• Protect our rights, property, or safety, or that of our customers or others
• Investigate, prevent, or take action regarding suspected illegal activity, fraud, or violations of our Terms of Service

08Cookies and Tracking Technologies

Our website uses cookies and similar technologies to remember your preferences, understand how visitors use the site, and improve your experience. Cookies are small files placed on your device. We use:

• Essential cookies required for the site to function
• Analytics cookies to understand site usage in aggregate
• Preference cookies to remember your settings

You can control cookies through your browser settings. Disabling cookies may affect certain features of the site. We do not use cookies for cross-site tracking or for sharing identifiers with advertising networks.

09Data Retention

We retain personal information for as long as needed to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. SMS opt-in and consent records are retained for the period required by applicable telecommunications regulations. When personal information is no longer required, we will delete or anonymize it in accordance with our retention policies.

10Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, or disclosure. These include encryption in transit, access controls, secure hosting environments, and ongoing monitoring. No security program is perfect, however, and we cannot guarantee the security of information transmitted to or stored by us. You are responsible for safeguarding your account credentials and for any activity that occurs under your account.

11Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including:

• The right to know what personal information we have collected about you
• The right to access a copy of your personal information
• The right to request correction of inaccurate information
• The right to request deletion of your personal information (subject to legal exceptions)
• The right to opt out of marketing communications
• The right not to be discriminated against for exercising your privacy rights

To exercise these rights, contact us at [email protected]. We will respond to verifiable requests in accordance with applicable law.

12State-Specific Privacy Rights

California residents

California consumers have rights under the California Consumer Privacy Act ("CCPA") and the California Privacy Rights Act ("CPRA"), including the rights to know, delete, correct, and limit the use of sensitive personal information, and the right to opt out of the sale or sharing of personal information. We do not sell personal information and we do not share personal information for cross-context behavioral advertising, as those terms are defined under California law.

Virginia, Colorado, Connecticut, and other state residents

Residents of Virginia (under the VCDPA), Colorado, Connecticut, Utah, Texas, and other states with comprehensive privacy laws have similar rights, including the rights to access, correct, delete, obtain a copy of, and opt out of certain processing of personal information.

How to exercise state rights

To submit a request, email [email protected] with the subject line "Privacy Request" and tell us which right you wish to exercise. We may need to verify your identity before responding to your request.

13Children's Privacy

The Services are intended for businesses and adults. We do not knowingly collect personal information from children under 13 (or under 16 in jurisdictions where that is the applicable age). If you believe we have collected information from a child without proper consent, please contact us and we will take steps to delete it.

14Third-Party Links

The Services may contain links to websites and services operated by others. We are not responsible for the privacy practices of those websites or services. We encourage you to review their privacy policies before providing any information to them.

15International Users

The Services are operated from the United States. If you access the Services from outside the United States, please be aware that your information will be processed in the United States, which may have different data protection rules than your jurisdiction. By using the Services you consent to that processing.

16Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page and, for material changes, provide reasonable notice (such as by email or an in-product notice). Your continued use of the Services after the changes take effect constitutes acceptance of the revised Privacy Policy.

17Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: